Insurance Implications And Modes of Advertisement

7 Jul, 2020 | myimg | No Comments

Insurance Implications And Modes of Advertisement


For health Insurance Dubai holds some extravagant value for those who are seeking to get insurance on health perspectives. This form of insurance is slightly different from the conservative style of insurance mainly due to the fact that health insurance is a product of just a couple of years and still in the phase of development. In this form of insurance the client approaches the company who provides health insurance and tells the particulars and details of those he wants to get insured. Normally this trend of health insurance in prevalent in the companies due to just one single factor. The factor is that the companies are normally liable to pay the medical expenses of their employees and household due to the reason of inclusion of this statement in the offer or employment letter of the employees which details several other perks and advantages to be given to the employee.

In the recent past, the company would be unable to predict the amount or expense to be incurred in respect of paying or reimbursing the employees. Further the amount of expense can be much higher in some years and the company profits are reduced without any reason relating to the efficiency of operations. This means that even if the company is performing well and in the best way but still its profit is dependent and sensitive to the amount of medical reimbursement expense. The solution to this problem for the companies came in the form of health insurance of their employees and dependents. This means that the company has to incur only a fixed and predetermined amount of expense in the form of insurance premium which in needed to be given at the start of the year. This amount of insurance can be paid in a lump sum amount or may be paid in installments depending upon the understanding and terms and conditions with the insurance company. There are some ailments that are not considered for insurance purposes and thus the expenses incurred in curing them are not covered and therefore are not reimbursed by the insurance companies. These ailments are fall into two categories. First, the ailments which exist at the time the person acquire insurance like heart diseases which are existing in the person at the time he or she applies for the insurance. Further some other forms of medical expense that are normally not covered are those which are developed as are required like pregnancy. In this era of extreme competition and rivalry, companies are more and more adopting ways of getting themselves acknowledged in wider society.

On such way of promoting its name is by obtaining sports sponsorship. In this mode of marketing and advertisement the company associates itself with a well recognized sports complex or board of any sport which may be cricked foot ball and several other form of sports. By paying a certain sum of money annually and after entering into an agreement with the sports board or the sports organization the company's name is projected at all places in an equal and prominent position where ever there is the appearance of the sport organization name. This form of advertisement has been considered as generating the maximum amount of recognition among the mass at large.